This was first re-roof on my 2500 sqft home and having gotten quotes from 8 different vendors across 4 roofing product lines from Certainteed, IKO, BP and GAF I came across many lifetime roofing systems across a broad range of price points from about $8K all the way to almost $18K. I consider myself reasonably knowledgeable about home renovation and construction so it was interesting how many vendors try and use multiple tactics to decieve and pressure sell you their services. Todd from George Kent was very honest and knowledgeable and about the product and in assessing the roofing condition from both the inside and out. There was only 2 other vendors that did the same. The worst of the vendors basically only drive by and drop a quote into the mailbox. What finally sold me on going with George Kent was the longevity and reputation of the company. They have been in business since 1949 and has and excellent BBB rating. The job I wanted done was to replace the roof with something that will last a lifetime but not cost me an arm and a leg to achieve this. So with both a long time in business, a great reputation and a reasonable price (not the lowest or the highest) I chose to go with George Kent. It took a whole month to schedule the job using GAF Timberline HD with the full array of GAF ice shield, and Deck underlayment. This system is warranted for 50yrs which is as close to lifetime that I needed. The entire installation occured in two phases first the roof followed by insulation a week or so later. The teardown and installation (new 1/2" roof decking replaced on the main roof) tookalmost 3 days to complete and other than some cieling crack on the second floor washroom ceiling caused by an errant mistep, which George Kent fixed everything went really well and the job the roofing team did was top notch. The team left the property cleaned and magnetically swept the driveway of nails. The insulation team came afterward and installed the baffles and connected the exhaust fan to the roof vent and filled the attic to R50 with blown fiberglass insulation from Certainteed. This made a huge difference in the effectiveness of the cooling of the house. Vasoula who coordinated all of this work from the office was on top of the teams working on this project and had this work done and completed very effectively and any contact with her was always handled super fast even though during this period she had some vacation scheduled once she returned she was right on top of things again - indispensable.